The purpose of any well-formulated facial serum is to deliver a dose of highly concentrated vitamins, antioxidants, and other active ingredients to your skin, ingredients selected to help keep skin healthy, resilient, and vibrant. Although most facial serums provide a burst of moisture to the skin as they deliver their bioactive components, they are not intended to be used in place of a facial moisturizer.
Serums and moisturizers nurture and protect your skin in different ways. Moisturizers work their magic by forming a protective, occlusive barrier that keeps the moisture on the surface of your skin from evaporating. Many also contain humectants that attract moisture to the skin’s surface and emollients to help skin feel smooth and comfortable.1
Serums do not typically contain occlusive ingredients. They also contain fewer thickening and lubricating agents, so their consistency is much thinner and lighter than a facial cream or lotion. Facial serums are crafted with a lipid-soluble base, a formulation that promotes rapid absorption. Most absorb almost instantly. Highly concentrated, lightweight, and easily absorbed, serums fulfill a skincare need previously unaddressed by other skincare products, an effective, rapid delivery system for ingredients shown to be beneficial for the health and appearance of your skin.2
Serums can only work as well as the ingredients selected to create them. Many facial serums contain synthetic ingredients shown to interfere with skin’s natural regenerative properties, chemicals that can cause more skin problems than they solve.
BOTA™ facial serums are made with natural botanicals, plant-based ingredients selected for their verifiable skin benefits. To further enhance the therapeutic potential of our plant-based skincare line, all BOTA™ skincare products also contain full-spectrum hemp-derived CBD.
Hyaluronic acid is a thick, gelatin-like substance, a carbohydrate naturally found in nearly every cell in your body. Its main purpose is to retain water to keep your skin, connective tissues, and eyes moist, lubricated, and healthy. While the effects of hyaluronic acid benefit your entire body, nearly half of the hyaluronic acid in your body is found in your skin.5
Hyaluronic acid attracts moisture from the environment and the deeper layers of your skin, pulls that moisture towards the surface as needed, and protects the collagen fibers that give healthy skin its plump, firm appearance. When you are young, your skin contains large amounts of hyaluronic acid, a substance that can attract up to 1000 times its weight in water. Environmental pollution, sun exposure, and aging compromise your skin’s ability to maintain its youthful hyaluronic acid concentrations. As hyaluronic acid production declines, so does your skin’s ability to retain essential moisture.
When applied topically, the natural hyaluronic acid in BOTA™ Hydrating Hyaluronic Acid Serum+ Rosewater revives and revitalizes your skin. Research shows that adding hyaluronic acid to skin serums provides statistically significant results, with investigators noting improved moisture retention, elasticity, skin firmness, and a smoothing effect on fine lines and wrinkles.6
The goal of any skincare routine is to keep your skin smooth, vibrant, and supple. Although cleansing, toning, and moisturizing form the pillars of an effective skincare routine, adding a facial serum could be the skin-perfecting solution you’ve been searching for.
BOTA™ Hydrating Hyaluronic Acid Serum combines the many potential skin benefits of hyaluronic acid with full-spectrum hemp extract and other natural botanicals in an ultra-hydrating formula. For best results, apply your BOTA™ facial serum to clean skin twice each day to help maintain your skin’s natural pH balance while reducing the appearance of fine lines and wrinkles.
After washing with your favorite cleanser and restoring the natural pH balance of your skin with BOTA™ Balancing Micellar Cleansing Toner, pat a pea-sized amount of your serum onto your face and neck while your skin is still damp, then smooth the serum into your skin with your fingertips using a gentle upward motion. While your skin is still damp from the serum, apply your favorite BOTA™ moisturizer to protect your skin from moisture loss. Allowing your skin to dry completely between steps can interfere with product absorption.
Facial serums are formulated to supplement the effects of facial moisturizers, not replace them. Applying a moisturizer after your facial serum helps lock in the nutrients while protecting your skin from excessive dryness, excessive oil production, irritation, and moisture loss.
- Harvard Health Publishing. (2019 May 29) Moisturizers: Do They Work?
- Radiance. S Levitt. (2012 October 12) The Truth About Facial Serums.
- Molecules. (2019 March) Cannabinoid Signaling in the Skin: Therapeutic Potential of the “C(ut)annabinoid” System.
- Echo Connection. (2017 May 05) What is Full-Spectrum CBD and Why Is It Important?
- Healthline. E Julson. (2018 April 21) 7 Surprising Benefit of Hyaluronic Acid.
- Journal of Clinical and Aesthetic Dermatology. S Jegasothy et al. (2014 March 07)