The Benefits of Clean Beauty Brands

The Benefits of Clean Beauty Brands

Of the many chemicals and compounds typically used in the beauty industry, only a small fraction have ever been evaluated for consumer safety or their environmental impact. Instead, product manufacturers have full authority to decide if their beauty products are safe for their intended use. Three times each year, an industry-funded panel reviews industry-generated data. Current laws do not require cosmetic companies to share that data with the FDA (Food and Drug Administration).1

The apparent “innocent until proven guilty” approval process tends to evaluate short-term problems like skin reactions rather than long-term safety. With the industry almost entirely self-regulated, it can take years, even decades, for investigators to collect enough data to connect the dots between previously approved product ingredients and the harm they can cause. As the number of product ingredients flagged by consumer and environmental advocacy groups continues to grow, concerned consumers are embracing products sold by clean beauty brands.2

What is Clean Beauty? Why Choose Clean Beauty Brands?

There are no legally binding standards defining clean beauty. The phrase is wide-open for interpretation by consumers and the companies marketing clean beauty products. But since the term “clean” tends to mean different things to different people, many clean beauty customers are often surprised to find synthetic ingredients listed on their product labels.

Are they being misled by sketchy marketing practices? Not necessarily. Although the US Federal Trade Commission (FTC) considers the term too vague to be enforceable, it’s generally accepted throughout the industry that clean beauty products are made without ingredients suspected of harming human health. Although clean beauty products are often made with synthetics, most clean beauty brands avoid using ingredients from the following three categories.3

Artificial Fragrances and Other Skin Irritants

Fragrance manufacturers are not required to list individual ingredients because fragrance formulations are considered trade secrets. Industry protections remain in place despite the number of chemicals and compounds known to cause allergic reactions and skin irritation. Although fragrances are widely used throughout the beauty industry, many substances approved by the International Fragrance Association (IFRA) are also known or suspected reproductive toxins, neurotoxins, and carcinogens. Some of the many other potentially irritating ingredients often avoided by clean beauty brands include vitamin A derivatives, formaldehyde, petroleum distillates, and sodium lauryl sulfate.4

Parabens and Other Suspected Carcinogens

Parabens are typically added to beauty products as a preservative to improve shelf-life by preventing the growth of mold, yeast, and bacteria. Although preliminary investigations are not yet conclusive, current research shows an alarming connection between parabens and breast cancer. Based on what the research shows so far, 90 percent of biopsied breast tumors contain varying concentrations. Investigators believe the commonly used preservative has estrogenic properties that disrupt hormonal regulation. The list of other possible carcinogens generally avoided when making clean beauty products includes silica, mineral oils, ethylene oxide, and fragrance.5,6,7

Phthalates and Other Possible Endocrine System Disruptors

Phthalates are a group of chemicals typically used to increase the flexibility of plastic and vinyl. In the beauty industry, phthalates are most often found in the fragrances added to shampoo, body wash, and lotions. You might also be exposed to phthalates while using eyelash glue, hairspray, or nail polish. Phthalates are known endocrine system disruptors also suspected of causing developmental delays, reproductive harm, and impaired immune system function. Parabens, sodium lauryl sulfate, and triclosan are also possible endocrine system disruptors clean brands tend to avoid.8,9

Is Clean Beauty More Expensive?

Many companies that mass-produce clean, synthetic products in large quantities usually manage to keep their prices low. If you’re selecting natural beauty products made with high-quality, natural ingredients, you’ll likely pay a bit more. Since prices within the industry vary significantly from one brand to the next, shop around. To find the best value for your clean beauty dollar, consider setting aside some time to compare ingredients and brand philosophies. Comparison shopping could help you determine which brands are best aligned to your clean beauty priorities and your budget.

How Do BOTA™ Skincare Products Compare to Other Clean Beauty Brands?

Just because skincare products are “clean” doesn’t mean they’re beneficial for your skin. Clean is not a standard; it’s a term used throughout the industry with a definition that varies by brand. Since nearly 90% of the product ingredients used in the beauty industry have never been evaluated for safety, that’s still leaves a lot of questionable synthetics still untested.

Since current research shows that skin absorbs about 60% of the chemicals and compounds applied topically, many people concerned about the potentially detrimental impact of untested chemicals switch to products made with natural, plant-sourced ingredients.10

At BOTA™, we’ve identified some of the best plant-sourced ingredients nature has to offer. Then we enhanced our toners, serums, moisturizers, and body care products with the many potential skin benefits of hemp-derived CBD.

CBD (cannabidiol) is the most abundant of the many potentially beneficial cannabinoids in our full-spectrum hemp extracts. As the CBD in BOTA™ skincare products penetrates the surface of your skin, the cannabinoid interacts with important receptors found on nearly every type of skin cell, including the receptors regulating skin cell turnover, oil production, collagen synthesis, and moisture retention.

The BOTA™ Clean Beauty Commitment

If your personal definition of clean beauty includes caring for your complexion with products that are not only non-toxic but made with natural plant oils and extracts selected to help with specific skin concerns, consider investing in a BOTA™ plant-powered skincare routine.

At BOTA™, we’re on a mission to provide gentle, effective products made without harsh chemicals. Not only could your skin benefit from our plant-powered CBD-infused skin care products, you can shop with confidence knowing that every product in our collection is vegan-friendly, cruelty-free, gluten-free, and sourced from naturally cultivated crops, plants grown without chemical pesticides, herbicides, and fungicides that can threaten wildlife, contaminate water supplies, and harm the environment.

To learn more about BOTA™CBD skincare products, visit BOTA™ to read The Complete Guide to Natural Skin Care or browse our BOTA™ Beauty Blog. All BOTA™ CBD skincare products are third-party tested, US Hemp Authority™ certified, and formulated to nurture, protect, and revitalize your skin.



1. FDA. (2021) FDA Authority Over Cosmetics: How Cosmetics Are Not FDA Approved, But Are FDA Regulated.

2. Technavio. (2020 February 18) What You Should Know About the Clean Beauty Trend.

3. Today. B Thomas, E Sher. (2019 July 01) What Is “Clean Beauty?” Here’s What You Need to Know.

4. Women’s (2020) Facts on Fragrance.

5. Readers Digest Best Health. (2020) What are Parabens? Are They Really That Bad?

6. Skin Therapy Letter. M Kirchhof. (2013 February 18) The Heath Controversies of Parabens.

7. Safe (2021) Carcinogens in Cosmetics.

8. (2021) Clean Makeup.

9. NIH. (2021 July 12) Endocrine Disruptors

10. Treehugger. (2014 June 23) Everything You Need to Know About Natural Skin Care.


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